VELOUR HAUS.

ELEGANT | TIMELESS | CONFIDENT

SUMMARY: For Velour Haus, the goal was to create a beauty brand identity that feels luxurious without being unapproachable. The palette leans into soft neutrals, muted blush tones, and deep accents to evoke calm sophistication. Paired with sleek typography and minimal logo marks, the branding creates a modern yet timeless feel—balancing elegance and warmth. The result is a brand that embodies confidence and beauty while keeping an inviting, boutique-like atmosphere.

BRAND MISSION: Velour Haus is where beauty meets confidence. Our mission is to create a brand that celebrates elegance, individuality, and self-expression while remaining approachable and modern. With a focus on timeless sophistication, we bring together high-quality design, soft luxury, and an atmosphere that feels both empowering and inviting.

SUMMARY

MISSION

BRANDING

SUMMARY MISSION BRANDING

01. THE GOAL

The goal for Velour Haus was to design a beauty brand that speaks to luxury while remaining accessible. It needed to feel elevated and professional but still soft, welcoming, and refined. The brand’s focus is to highlight confidence and beauty in a way that feels timeless and effortlessly chic.

02. THE BRANDING

The branding combines minimal logos, sophisticated typography, and a warm, muted color palette to create an elevated look. Serif fonts paired with clean sans-serif give the identity both elegance and readability. The use of soft tones conveys calm and beauty, while strong design accents ensure the brand feels polished and professional. Overall, Velour Haus communicates elegance in simplicity, a modern beauty brand rooted in confidence and style.

03. THE CREATIVE VISION

The creative vision centered around a palette of soft neutrals, blush tones, and sleek black/white contrasts to capture elegance and versatility. The design direction was to keep everything minimal yet bold, ensuring the brand stands out in the beauty space. The vision was to give Velour Haus a boutique-inspired identity that feels modern, graceful, and empowering.